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How to Make the Most of Your Trade Show Exhibition

Is your business preparing for a trade show? With the right mix of sales skills and planning, trade shows are excellent opportunities to expand your business, meet new customers and learn more about the future of your industry. Without the right strategy, however, a trade show can be an expensive exercise in sales frustration. In […]


The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’s conversations on colours and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.” To alleviate this trend and give proper treatment to a truly fascinating element […]

Color Emotion Guide

Boost your trade show traffic

Trade shows can be a great networking opportunity. By attending the right trade shows you can meet with existing customers and new customers, check out the competition, mingle with media and catch up with old friends. Over the years I have attended or consulted at many trade shows and I have witnessed the good, the […]


6 Ways To Stand Out at Trade Show

Steamfeed posted a very interesting article on how to stand out at a Trade Show. Here is a quick resumé of their points 1. Attend Industry-Related Shows 2. Wear Your Swag 3. Live Tweet 4. Giveaways 5. Promote Social Media Profiles 6. Call-to-action on Banners Click on the picture to be redirected to the full […]

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How Corporate Events and Trade Shows Evolved the Past Decade

Corporate events and trade shows, as dynamic as they are, have evolved over the years, including how they are marketed and presented. Technology is the most obvious change. Let’s take a look at seven (7) ways corporate events and trade shows have evolved this past decade. 1. Apps – Tradeshow apps can be customized to further […]


7 Eco-friendly Fashion Labels to Know Now

You probably know about Stella McCartney’s commitment to totally green fashion, and Clare Vivier’s environmentally friendly accessories. But as the eco-friendly fashion market continues to grow, new crops of labels are taking the industry by storm. In honor of Earth Day, Victoria Dawson Hoff from Elle.com rounded up seven gorgeous brands that refuse to sacrifice […]

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#ModenusTalks

Modenus Talks

I am excited to be moderating the next Modenus Talks with Interior Designer, Jeffrey Johnson. It takes place this coming Monday at the beautiful furniture showroom of Christopher Guy in the New York Design Center.


How To Embrace The Season’s Colour And Interiors Trends So They Don’t Go Out Of Style

Just like the catwalks influence what we wear season after season (don’t think so? Just listen to Meryl-Streep-as-Miranda-Priestly opining on the ‘lumpy blue sweater’ Anna Hathaway’s wearing in The Devil Wears Prada and you’ll know what we’re talking about), they also influence how we live, with designers’ colour palettes and pattern choices trickling down into […]

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The Diverging Fate of French Fashion

Despite its venerable position on the fashion scene, the French apparel and footwear market has not escaped the country’s poor macroeconomic environment, with value sales contracting by 1.3% in 2013. Against this challenging backdrop, price polarisation has become salient. While high tourist inflows have kept the luxury segment afloat, domestic consumers are driving growth at […]


Vanessa Paradis On The Difference Between American And French Style

Vanessa Paradis, French model/muse/actress/singer has got the mysterious Parisian look on lockdown—but can mere mortals like us pull it off, too? Click on the image and read on for her style secrets, and shop her wardrobe and beauty must-haves via Lucky Magazine

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Trade Shows: Are You Telling a Compelling Story?

I don’t know about you, but we go to lots of trade shows during the course of a year, and I sometimes scratch my head as I walk by some of the booths and say,“What were they thinking?”   Either they haven’t had a new message in years or they are talking so much about me, […]


Florals the new trend for twentysomething males

Our contributor Yohann Quessada is been raving about this strong trend : Florals Once viewed as a feminine cliche – or as the woefully-uncool territory of middle-aged men – florals are now being embraced by twentysomething males, sales figures suggest. This trend has threatened for a while – but spring 2014 looks like the season […]

The amount of floral pieces has increased in menswear by 130% since last year. Photograph: Jason Hetherington

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Amazing Restaurant Bathrooms

“Don’t judge the book by its cover” but will you judge the restaurant by its bathroom ? Click on the picture to access the gallery  


Trade Show Trends

According to the results of Exhibit Surveys Inc.’s Trade Show Trends report, the exhibition industry held steady in 2013, with a small yet significant increase in traffic density. Despite what feels like a performance plateau, trade shows continue to attract attendees with the power and intention to buy. (click on the image to read the […]

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10 Simple Tricks For Getting More Out Of Conventions And Trade Shows

Every startup CEO needs to sell. Nothing is more important than getting your product out in the market and finding folks to pay real dollars for it. There’s no shortage of sales approaches — emails, cold calls, networking events, catchy banner ads, knocking on doors, etc. They’re all worth a shot. But David Adelman found […]


ISPO Textrend Fall/Winter 2015/2016 Color Trends

In cooperation with trend experts ISPO MUNICH studied various global trends with influence on the textile industry and its products. In combination with the defined trend colors and five more detailed textile trends, these mega trends provide a good vision where the future of textiles will take us. ISPO Textrend’s core color palette incorporating the […]

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Christian "Big" Farquis
(18, integrated design student at Parsons and intern at VFILES)

"I have no problem doing something a little more awkward; sometimes I’ll wear, like, a fanny pack."

Normcore, a massive joke ?

Paging all male readers, especially those who are willfully and violently indifferent to fashion, which, I suspect, is pretty much all of you. (No offence.) Fellahs! I have a surprise announcement: You are now, at this particular moment in history, whether you like it or not, at the very apex of style. You are normcore. […]


Art Trend in Fashion

In fashion terms, art itself is the New Black. At some shows, the clothes were a vehicle for iconic work by 20th-century artists, with the arresting imagery digitally “borrowed” and printed on silks and cottons like high-brow logo tees. Of course, the messages varied. At Prada, it was street muralist art writ large on the […]

Art Mouvement in Fashion

The Secrets Of The Trouser Hem

The Secrets Of The Trouser Hem

Cropped style, Modern, Rolled : when the finer details matter so much, it’s important that you get them right. A tiny alteration here or a simple roll there can easily be the difference between a good look and a great look and it should always be remembered that there is a lot more to fit […]